Rebranding is a strategy that involves changing a company's corporate image or organization by developing a new name, symbol, logo, and related visual assets like marketing materials. The goal of rebranding is to create a new and differentiated brand identity in the minds of consumers, investors, prospects, competitors, employees, and the general public.

To determine if your business needs a brand refresh, ask yourself three questions:

1. Why are you thinking about rebranding?

2. What sort of changes are you considering?

3. Have there been any changes to your company that will affect your rebranding?

After answering these questions and determining that your company does need a brand, it’s important to understand the benefits.

The rebranding process begins when a company or organization needs to evolve and shift which is oftentimes to develop growth. These efforts could begin because the business wants to reposition themselves within their current market, looking to  broaden their appeal, or expanding into a bigger or new space. 

Just like the design, your business may have outgrown its name. Possibly your company merged with another so the name must reflect the new partnership. In any case, a name is what is most associated with a business, so changing it must not be taken lightly. The name should reflect the company’s identity and support your core mission, but is still able to adjust to future growth.

To stay competitive and evolve, companies evolve their branding and there are many reasons for them to do so. 

• The logo you have is something you are not loving or your brand aesthetics no longer speak to you or doesn’t represent your company anymore. 

•  Expanding your business scope, entering a different market or the business name is too limiting. 

• The brand isn’t where you are expecting it to be and need to differentiate in the marketplace.

If you’re looking for a new brand, connect with us to learn how we can help at admin@teilfirms.com.