1. Protect your copy right of Web Content

Many founders know to trademark their logo/brand name; however, many founders overlook protecting their Web content. Once certified, and the copyright on your website to act as a deterrent for content thieves.

1. Set up Google Alerts

It’s a small thing, but you can’t know if there’s a problem with your brand if you aren’t getting updates on where your brand is mentioned. We’ve particularly had a problem with copyright infringement, which we would never have realized without Google Alerts

1. Use IP Protection

If you are seeking to establish a brand, it is critical to secure the proper intellectual property safeguards. These IP protections can include trademarks, copyrights and patents. It is important to determine which protections are relevant to your brand/company. I

1. Create a Distinctive Mark

Trademarks in the U.S. are subject to varying degrees of protection based on the distinctiveness of the mark. A generic name will receive less protection than a name that is unique. Common words may also receive strong protection if meaningless in context

1. Register Your Trademark

The best thing founders can do to legally protect their brands is to register their trademarks with the U.S. Patent and Trademark Office. You can do it online, but founders should definitely consider enlisting the help of an attorney, as there are many forms to fill out and strict deadlines.