Social media is the communication/interactions among people of whom you know or strangers on the internet. It is created to share or exchange information and ideas virtually. The current  main Social Media platforms used now are Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok and Clubhouse. All of them have their own styles, following and markets. So you have to be sure about which one is important for your business. 

Many businesses hire marketing companies to handle their strategy, where as it used to be an “Oh just have the intern do social media posting.” This is because business owners thought that social media was just “for kids.” They quickly came to understand that the landscape has changed, even for TikTok.

In today’s society, social media is very connective. People now may only research your business products on services. They are looking at the business’ integrity before they buy. While promoting your business on social media may help your profits, social media also has commenters who may try to ruin your business reputation. Depending on the audience you have or they have, it could work. Then you will need to do reputation management. 

One example is Google. If someone needs services or products they always google so you need a verified account. I am sure that you are aware of how important your website is already to your business, but your website will have to link your social media now. Well, maybe not HAVE to, but everyone else does. So if you do not have them then your business will stand out. 

Just to recap, social media has changed, so have you. Your business can use social media to;

• Grow your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.

• Increase traffic: Using social media and linking it to your website will increase your traffic tremendously.

• Promote products and services: This is ultimately why you invest in marketing, right?

TEIL Firms can help you in this area by making sure your trademarks, copyrights and patents are properly registered, because once you put them in the public domains, anyone can use them.  If you need a risk assessment for your intellectual property  contact TEIL: 708/531-1740  TEIL Firms “Where Excellence Matters!”