Changing Your Trademark Name and Adding Classes?

Facebook to Meta?? There’s been many discussions about the metaverse- spaces where virtual reality, gaming, and avatars collide. It's part of Web3, the next iteration of the Internet focused on user ownership of one’s data or digital assets, and some of the world's biggest companies are taking note.

Notable apparel and restaurant brands recently committed to VR integrations in blockchain-based digital worlds like The Sandbox and Decentraland. Some have bought virtual plots of land for hundreds of thousands of dollars.

L’Oreal this month has applied for trademarks for 17 of its subsidiary makeup, hair, skin, and nail care brands, including Kiehl’s, NYX makeup, Urban Decay, Redken, Essie, Pureology, Matrix, and It Cosmetics.

In the applications, L’Oreal is seeking trademarks for “digital media, namely, collectibles, art, tokens, and non-fungible tokens (NFTs); NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology.”

When trademarking your products and services, it is marked as yours and no one else's and can also protect you from counterfeit products. Trademarks provide protection for both businesses and consumers, making them an important part of running a successful company.