Culture is very important in business and has an impact on the strategic direction of business. Culture influences management, decisions and all business functions from accounting to production. Don’t just think in terms of the national culture but also in business think of meetings, negotiation, formalities, social media use, internships and work placements hierarchy.
Read More
In the real business world, intellectual property is everywhere. People and businesses know what their brand is, but not always how to protect it in Cyberspace or internationally. A brand, which normally will be in the form of a logo, can be words or pictures in a certain font, color or color scheme. The brand associates the business with a feeling style or sound.
Read More
